Tesco to produce films in their quest for world domination
Groceries, clothing, electronics, petrol, insurance, financial services, dental plans, mobile phone tariffs…
These are just some of the items on offer at your local Tesco. And now? The nation’s supermarket giant has set out its next plan in their efforts to take over the world: film production.
According to the BBC, Tesco is collaborating with Amber Entertainment to produce straight-to-DVD movies that will sell exclusively in store. The films are said to be based on books by best selling authors and the first writer on Tesco’s agenda is Jackie Collins. The author has said:
‘It’s an innovative idea to partner with Tesco, and gives the consumer something exclusive.’
It appears as though Tesco have got a few other authors in their clutches as well, including: Dick Francis, Jacqueline Wilson, Philip Pullman and Judy Blume.
However, It’s not a completely new venture for any of the above authors, who have had novels previously adapted for TV and cinema audiences. It’s therefore not so surprising that they should agree to take part in – what initially comes across as – this random collaborative effort.
Clever Tesco strikes again…
